Their name. Their world.
Tonight, they’re the hero.
Rose crosses Silver Lake. Jack faces a giant. Olivia launches a tiny rocket. Pierre scores the winning goal. Riya joins a unicorn parade. Thomas races a dinosaur.
Every adventure begins with them.
Jack and theSleepy Giant
Olivia and theTiny Rocket
Pierre wins theWorld Cup
Riya and theUnicorn Parade
Thomas and theDinosaur Race
Made for parents
You choose what they hear.
You approve every story before they hear it. No surprises, no autoplay, no ads.
Story figures offer a fixed catalogue, however many you buy. Spotify and YouTube Kids autoplay into whatever comes next, as well as playing ads. Namesake adds a new story only when you choose it, then stops when it ends.
How they ask for it again
The one with the fox and the lanterns.
Beautifully crafted covers that they'll remember.
7 min · Magical
5 min · Trains
9 min · Magical
4 min · Funny
8 min · Magical
6 min · Magical
10 min · Magical
3 min · Mischief
7 min · Fairy tale
5 min · Cosy
9 min · Magical
4 min · Magical
8 min · Quest
6 min · Magical
6 min · Funny
9 min · Quest
5 min · Magical
7 min · Cosy
6 min · Magical
8 min · Funny
8 min · Mystery
7 min · Fairy tale
First, their profile
Meet their world.
We get to know the people, places and little details they love. Then every story can feel unmistakably theirs.
Made together, before bedtime
Make it theirs.
Choose a few ingredients that make the story feel unmistakably theirs. It takes a moment, not a questionnaire.
Then it comes back to you first, to read properly or just skim the summary, and nothing reaches their shelf until you say yes.
01
Pick companions
Bunny or bear, Mummy or Daddy. Their adventure begins with someone they love.
02
Add a little mischief
A tiny twist to make the adventure feel exciting — always gentle enough for bedtime.
03
Choose a world
A moon garden, pirate ship or train to the stars. Tonight’s story goes somewhere new.
Screen stays off
Audio that follows the routine
Press play. Leave the phone behind.
Choose their stories before bedtime, then keep your real-book routine just as it is.
After lights-out, it keeps playing from their approved shelf: one story, five favourites, or 45 minutes. Then it stops.
- Phone with the screen off
- Bluetooth speaker
- Alexa and Google Home
- Yoto Player
Made for home languages
Their adventure, in the language they know best.
Every new story can be created in the language they hear at home, with narration and vocabulary made for them.
Rules the AI can’t break
How a Namesake story is built.
Every Namesake story is built to a written specification — nine named story shapes, peril and vocabulary set by age band, and an ending that has to resolve before the final beat.
Structure, pacing and vocabulary are shaped to a child of exactly their age — easy enough to follow, surprising enough to be worth hearing twice.
- You set the brief. Choose the theme and the characters, and add the idea itself if they have given you one. A narwhal who is also a firefighter, for instance. And unicorns. Always unicorns.
- It already knows them. Their name, age, interests and who lives in their world are saved once. You are not setting it all up again every night.
- Nine story shapes. Every story is built on one of nine named shapes, from a quiet wander to a small quest, with a gentler set kept for two to five year olds.
- How much goes wrong is a choice. Every story needs something to go a little wrong. How much, and how frightening, is set by age, and for the under-threes it is turned right down.
- It resolves before it ends. The ending has to settle the story's central problem before the final beat. No cliffhangers at bedtime.
- Vocabulary and pacing by age. Sentence length and word choice shift by age band, rather than one reading level for everyone.
- Villains stay silly. If a young child's story has a villain at all, they are bumbling rather than frightening.
- Finished before it plays. The story is written and finished in advance, never generated live while they listen. Nothing changes once you have approved it.